Let the most beautiful guide pass on positive energy

"Looking for the most Beautiful Tour Guide" is not only a recognition of excellent tour guides, but also a spur to other tour guides; It is not only the image of the tour guide team, but also allows the society to more detailed and in-depth understanding of the unknown efforts and efforts of the tour guide.

It is reported that the "Search for the most beautiful tour guide" activity co-sponsored by the National XX Bureau and XX is currently in full swing across the country. Inadvertently, people find that the most beautiful tour guides who have been silently paying, coming before them and coming after themselves are actually at their side, and they seem to have a common characteristic - dark skin, which is the mark of the wind and sun for many years, and these "black pearls" are the important wealth of the beauty industry, which is precious.

The beauty industry needs to show the image and value of the "black pearl". For a long time, due to the distorted business environment such as zero negative tour fees, a series of problems generated in tourism management and operation have erupted in the work process of tour guides, and to a certain extent, tour guides have borne some of the industry's ills, so tour guides are often in the "cusp".

Objectively speaking, tour guides do have their own shortcomings, but at the same time, there are their helplessness, grievances and pain, I hope the society can treat and understand correctly, in terms of tour guides, can not always "good things do not go out, bad things spread thousands of miles", which is neither fair nor responsible for tour guides.

From a macro point of view, there are currently more than 700,000 tour guides in China. This team is generally good and has made great contributions to the development of tourism. Tourists' evaluation of tour guides also has many commendable points. From a micro point of view, among the tour guides I know, some have not had a reunion dinner with their families in the Spring Festival since they started working, bringing happiness to tourists and leaving regrets to themselves; Some because of the whole heart in the group work, became a competent tour guide, dereliction of duty mother, leave the family to take care of everyone; Some learned that their loved ones died during the tour, but they tried to bear the grief, still smiling at the tourists, and gave the guests a happy journey...

"Looking for the most Beautiful Tour Guide" is not only a commendation for excellent tour guides, but also a spur to other tour guides; It is not only the image of the tour guide team, but also allows the society to more detailed and in-depth understanding of the unknown efforts and efforts of the tour guide.

The "Search for the most Beautiful Guide" activity is not only about discovering "black pearls", but also about weaving "black pearl necklaces". According to the activity plan, the organizing committee of the activity will organize activities for the general public and tour guides such as "Finding the most beautiful Tour Guide • Taking photos", "How the Most Beautiful Tour Guide is Made", "Talking about the Professional reputation of Tour Guide" and other activities, and collect relevant deeds and materials, award-winning works of writing and photography, and publish the book "The Most Beautiful Tour Guide". Widely publicize the advanced deeds of "the most beautiful tour guide". It can be seen that this activity will be scattered in various provinces and cities, the "black pearls" - the most beautiful tour guide concentrated, twisted into a rope, gather strong positive energy, string into an amazing "black pearl necklace", so as to rely on the collective power, show the professional beauty, moral beauty, behavior beauty of the tour guide group, establish a good image of the tour guide group, Let the whole society further understand, respect and trust tour guides, and enhance tour guides' professional self-confidence and pride.

"Looking for the most beautiful guide" makes the "Black Pearl" more valuable. At present, the provinces and cities are combined with their own situation, to carry out the "looking for the most beautiful tour guide" activities, in order to make the most beautiful tour guide with higher gold content, and constantly improve social recognition, some in the activity with the provincial and municipal trade unions, personnel and labor departments, awarded the most beautiful tour guide "technical champion", "technical expert" title; Some combined with the famous guide hall carried out by the National Tourism Administration, let the most beautiful tour guide into the university, give classes to college students, and create expert tour guides; Some also recommend the most beautiful tour guide to participate in the provincial, municipal model workers, etc., the purpose is to give the most beautiful tour guide a broad stage, let the "black pearls" shine, let the society perceive the talent of the tour guide, and constantly improve the social status of the tour guide.

Industry authorities have pointed out that tour guides have particularity and importance in the future transformation and upgrading of tourism, and their status will not only be marginal and weakened, but will be more prominent and important. Tour guides as the industry's "anchor stone", its role will be more and more important, there must be a batch of "black pearls" in the tour guide team, to "bow the head as a willing ox", "self-improvement, stop at the best" selfless dedication and self-improvement spirit, and actively practice the core values of "tourists for the service sincere" industry, effectively make tourists more satisfied, More public recognition.